In 90 minutes you'll know three numbers you almost certainly don't know right now: what your business is worth today, your Freedom Number — the figure your exit has to hit — and the Value Gap between them. A live, working session — not a webinar pitch.
Ask ten business owners what their company is worth and you'll get ten guesses. A multiple someone mentioned over dinner. What a competitor supposedly sold for. A figure an accountant gave you three years ago, for a completely different purpose.
And yet for most owners, that guess is the retirement plan. It decides when you can stop, what you hand your family, and whether the last twenty years of early mornings convert into anything at all.
And plenty of the ones that do sell still trap the owner: an earn-out that keeps you working for the buyer for years, or a price discounted hard because the business can't run without you.
None of that is inevitable. But avoiding it starts with three numbers most owners have never worked out — and working them out, on your own business, is exactly what this workshop is for.
Not because it was failing — because I didn't know what it was worth, or how to sell it.
So I shut the doors on something I'd spent years building, and walked away with a fraction of what it could have been. Then I did something about it: I went and learned the game from the inside and worked through four acquisitions, on the buyer's side of the table. I've seen exactly what makes a business sellable and what makes a buyer walk. This workshop is everything I wish someone had put in front of me before I made that decision.
A focused, 90-minute working session. We walk briefly through the full 9-step Value, Build & Sell process — then go properly deep on the first three steps, the Value phase, so you leave with real answers, not theory.
Everything I'll show you is the actual method a professional buyer uses — not classroom theory.
The single biggest risk to any buyer is you leaving. If the business needs you, its value walks out the door when you do — so they discount hard, or tie you into an earn-out until they've made their money back. That's the opposite of why you're selling. We'll show you why building yourself out is the most direct lever on both your price and your freedom.
What your business is worth to a buyer today. The number your exit has to hit. The size of the gap between them. Most owners only find out when a buyer tells them — mid-deal, when it's far too late to change the answer.
I could give this away. I don't, on purpose. £47 fills the room with owners who are serious about their exit — not tyre-kickers. If you're in, you're in, and you'll be in good company.
For context: a formal valuation from a corporate finance firm costs thousands, and hands you a number without telling you what a buyer would actually pay, or why. This is 90 minutes, live, for £47. If all it does is stop you repeating the mistake I made — walking away from something worth more — it'll be the cheapest advice you ever take.
And why only 24 seats? Because this is a working session with live Q&A, not a broadcast. Every owner in the room should be able to get their own numbers looked at.
Keep guessing — and let a buyer tell you the answer one day, when it's too late to change it. Or spend 90 minutes and know.
Reserve my seat — £47 →Terry's notes on mindset, performance and building a business worth selling. No noise, unsubscribe any time.